Blog: Nudge Units and Data-driven Nudging

2022-02-04T12:04:13+01:0005.07.2021|

Nudging as a global trend has been used in the past years to face intractable policy problems. It is considered as particularly useful when conventional policy tools based on hard economic incentives and strict legal requirements have failed. The trend is ongoing, especially since policy makers become interested in using digital tools to influence behaviour.

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