Free Innovation and the Internet
17. März 2016 / 18:00 - 20:00| Free
FREE INNOVATION AND THE INTERNET
Diese Veranstaltung wird in englischer Sprache stattfinden.
Wie verändert das Internet die Innovation? Dieser Frage geht Eric von Hippel in seinem Vortrag am 17. März 2016 in der Bayerischen Akademie der Wissenschaften nach. Das Munich Center for Internet Research (MCIR) führt damit seine erfolgreich gestartete Veranstaltungsreihe fort. Eric von Hippel ist Professor of Innovation Management an der MIT Sloan School of Management, sein Forschungsschwerpunkt liegt auf der Demokratisierung von Innovation. Berühmt wurde sein Konzept der „user innovation“ das besagt, dass nicht die Produzenten, sondern die Endnutzer verantwortlich für Innovationen seien. Unternehmensstrategien, freie und Open Source-Softwares basieren auf diesem Konzept. Im Anschluss an den Vortrag diskutieren auf dem Podium Prof. Dr. Katja Hutter (Professorin für Marketing und Innovation, Universität Salzburg), Dr. Norbert Lütke-Entrup (Head of Corporate Technology Management and Innovation at the Siemens Group) sowie Dr. Sebastian Zimmermann (Head of Automotive Web of Things & M2M Innovation Center at BMW Group Research and Technology in Munich) über Folgen, Chancen und Risiken der veränderten Innovationsprozesse. Die Veranstaltung können Sie auch im Livestream verfolgen und sich per Live-Chat mit Fragen und Thesen in die Diskussion einschalten.
Sprecher und Gäste
Eric von Hippel
T Wilson Professor of Innovation Management at the MIT Sloan School of Management, and Professor of Engineering Systems at MIT.
Prof. Dr. Katja Hutter
Professor for Marketing at University of Salzburg and Research Fellow at the NASA Tournament Lab at Harvard University
Dr. Norbert Lütke-Entrup
Head of Corporate Technology Management and Innovation at the Siemens Group
Dr. Sebastian Zimmermann
Head of Automotive Web of Things & M2M Innovation Center at BMW Group Research and Technology in Munich
Moderation: Moderation durch Prof. Dietmar Harhoff, Ph.D.
Director, Max Planck Institute for Innovation and Competition
18:00 – 18:15 Uhr Eröffnung und Begrüßung
Begrüßung durch das MCIR
18:15 – 19:00 Uhr Vortrag von Eric von Hippel
Wie verändert die Digitalisierung die Innovation? Dieser Frage geht Eric von Hippel in seinem Vortrag am 17. März in der Bayerischen Akademie der Wissenschaften nach. Das Munich Center for Internet Research (MCIR) führt damit seine erfolgreich gestartete Veranstaltungsreihe fort.
19:00 – 19:45 Uhr Podiumsdiskussion
Im Anschluss an den Vortrag diskutieren auf dem Podium Prof. Dr. Katja Hutter (Professorin für Marketing und Innovation, Universität Salzburg), Dr. Norbert Lütke-Entrup (Head of Corporate Technology Management and Innovation at the Siemens Group) sowie Dr. Sebastian Zimmermann (Head of Automotive Web of Things & M2M Innovation Center at BMW Group Research and Technology in Munich) über Folgen, Chancen und Risiken der veränderten Innovationsprozesse. Die Veranstaltung können Sie auch im Livestream verfolgen und sich per Live-Chat mit Fragen und Thesen in die Diskussion einschalten.
19:45 – 20:00 Uhr Zusammenfassung
Zusammenfassung und Abschluss-Statements in der Diskussionsrunde
Ab 20:00 Uhr Empfang mit Buffet
Bayerische Akademdie der Wissenschaften
Empfang mit Buffet und Möglichkeit zum Austausch
FREE INNOVATION AND THE INTERNET
Wie verändert das Internet die Innovation? Dieser Frage geht Eric von Hippel in seinem Vortrag am 17. März in der Bayerischen Akademie der Wissenschaften nach.
The father of a child with Type 1 diabetes worried that he couldn’t check his son’s blood sugar levels when they were apart. A software engineer by profession, in his off-hours he “hacked” his son’s continuous glucose monitor so its data uploaded onto the Internet. Another engineer with a diabetic child used his spare time to create a home-display system for glucose monitor data. The two fathers combined their systems and made the design information freely available to others. This is free innovation—a grass-roots processes in which consumers, working on their own time and often collaborating via the Internet, develop products or services that they give away “for free.”
In this lecture, Eric von Hippel offers a way to understand this growing phenomenon in terms of a new “Free Innovation Paradigm.” Free innovators are self-rewarded—by the benefits of their innovations, the intellectual stimulation involved in development, and the gratifications of altruism. Because they are self-rewarded, they can give away their innovations for free. Unlike producer innovators, free innovators can disregard the extent of the market, and so are often innovation pioneers. Free innovation poses a steadily stronger rival and complement to traditional producer innovation. Its effect is amplified by the internet as it facilitates communication and coordination. The implications of Free Innovation for producers and for society will be discussed.
Eric von Hippel is T Wilson Professor of Innovation Management at the MIT Sloan School of Management, and Professor of Engineering Systems at MIT. Von Hippel is known for his research into the sources of innovation. He and his colleagues find that innovation is shifting away from product and service producers to product and service „free innovators“ in the Internet Age, and shifting from intellectual property protected to free. These important changes are driving major changes in research, in government policymaking, and in innovation practice as well.
Von Hippel holds a BA in economics from Harvard College, an SM in mechanical engineering from MIT, and a PhD in business and engineering from Carnegie-Mellon University. He has received honorary doctorates from Ludwig-Maximilians-Univerität München, Copenhagen Business School, and The Technical University of Hamburg-Harburg. He has been designated an “Innovation Luminary” by the EU Open Innovation Strategy and Policy Group. In keeping with the spirit of open access, all of his books and articles are available for free access and free downloading on the Web.
Katja Hutter is Professor for Marketing at the University of Salzburg and a research fellow of the Crowd Innovation Lab and NASA Tournament Lab at the Harvard University. Her research topics are anchored in the fields of marketing and innovation. She is interested in incentive schemes and consumer interaction behavior in online communities to generate insights for innovation activities that resolves around customers and their needs. Further she investigated user-generated content in the context of novel marketing strategies. Her research has been published in leading academic journals such as Journal of Interactive Marketing, Long Range Planning, Journal of Management Information Systems or Creativity and Innovation Management and honored with rewards. Together with her co-authors she received the Tudor Rickards and Susan Moger Best Paper Award 2011 in the Journal Creativity and Innovation Management, the Best Paper Award 2015 in the Journal of Interactive Marketing and the Harvard Business School Case with the topic “Open Innovation at Siemens” was honored with the Case Centre Awards and Competitions in 2015.
Prior to joining the Salzburg University, she was Assistant Professor at the University of Innsbruck – School of Management where she earned her PhD. She was a recipient of the Erwin-Schrödinger Scholarship and a post-doctoral fellow at the NASA Tournament Lab, the Institute for Quantitative Social Science at Harvard University. For her dissertation she received the Rudolf-Sallinger Award and the Award of Excellence. Professor Hutter also collaborated with several organizations such as IBM, Siemens or Swarovski and also worked as a consultant with the HYVE Innovation Community GmbH, Munich.
Norbert Lütke-Entrup is Head of the Corporate Technology and Innovation Management department of the Siemens Group. In this function he is responsible for developing the corporate portfolio of technology and innovation fields, coordinating Siemens’ research-related relationships with external research partners and supporting R&D-related corporate communications.
The Corporate Technology & Innovation Management department has over 100 employees located in Germany, Austria, Russia, India, China, Japan and the USA.
Norbert Lütke-Entrup holds a masters degree in physics from the University of Bonn (1996), as well as a PhD in physics from the Université Pierre et Marie Curie, Paris (1999) resulting from his work on superconductivity at the École Normale Supérieure in Paris. In addition he holds an MBA degree from the Collège des Ingénieurs Paris (2000).
Prior to his current position, which he assumed in September 2011, Norbert Lütke-Entrup worked as the Managing Vice President of the Beijing office of Siemens Management Consulting (SMC), where he was responsible for the definition and execution of strategy projects for Siemens in Asia. From 2000 to 2008 Norbert Lütke-Entrup worked as a consultant, project leader and Vice President in the SMC Head Office in Munich, executing and managing a wide range of strategy projects in all Siemens’ businesses and major regions (Asia, Europe, Middle East and the US).
Sebastian Zimmermann leads the Automotive Web of Things & M2M Innovation Center at BMW Group Research and Technology in Munich. His research interests include the Internet of Things and its application to the Connected Car. He has also been working on BMW Labs, a new portal that allows customers to try out new features and digital services in early development stages.
Sebastian joined BMW Group in 2006 as project manager for the development of in-vehicle infotainment systems. Between 2009 and 2011, he also worked as Chair of Product Definition and Planning working group at GENIVI Alliance. Prior to BMW, he worked for Deloitte focussing on information system security for Deloitte’s Enterprise Risk Services practice. Sebastian received his Doctorate degree in Electrical Engineering from the Hamburg University of Technology.